In Conversation: Our 6 Goals for 2019

Now that a full week into the new year has passed, we thought it was a good time to post our top 6 business goals for 2019. Do you have any goals for your small business this year? Let us know in the comments what are your biggest focus is this year.

  1. Be more prepared

Even though this seems like a catch-all type of goal, we’ve tried to make this more measurable so it will be easier to obtain.

In 2018 we posted on our social media on a mostly ad-hoc basis. This year we are committing to planning our social media posts on the Saturday before each week for daily events, but up to a year ahead for major events that we know we are attending. This will include Instagram, Facebook, Twitter, and our blog posts.

Additionally, our goal is to plan for all markets and events one quarter ahead and have a flexible, edit-able calendar for the quarter ready. This calendar will be a good resource for the following years as well because we will have all major holidays already marked, and what markets were successful/ not successful.

2. Articulate our mission and values

Something that is very important to us is articulating who we are and why we started. We want our website and social media to reflect this, and our goal is to clearly write out our mission statement and core values and post them to our website’s “About Me” page during the first quarter of the year.

We also want to re-think our blog. We need to put down in writing (for ourselves – probably won’t be a post) what kind of impact we want our blog to have. What kind of transformation are we trying to have our readers go through? What problem are we solving by creating our business? What do we provide? Why do we want people to read our posts? What will keep them returning? Are we education? Advocating? Showcasing our business story? Or just showing our lifestyles?

3. Do our research

This is a big goal for us, especially since we want to start our coffee shop. We have a lot of research to do this year, and hopefully, by the end of the year it will all pay off and we will be in a place that we can actually see our coffee shop coming to life.

The first biggest research topic on our agenda is the best practices of selling online. While we love our farmers’ markets- we are understanding the true cost of going to them each week and the reality that they are not a good, reliable source of income. We now have a beautiful website, so we want to be able to actually use it. Our first project for this will be launching an online selling campaign for Valentine’s Day. (Wish us luck!)

The second topic is the cookie and coffee shop industry. We got a little bit ahead of ourselves opening our business that now we have this feeling that we don’t know what we are actually competing with- or what are the big obstacles that other businesses have already tackled so that we can learn from them. We don’t want to re-invent the wheel- we want to improve it.

The third topic will be market research on how to open a coffee shop, and what are the most viable locations in our area. How much money will we need and what would a realistic budget look like? We want to use this to be able to create a realistic financial business plan to open our shop.

We also want to commit to applying for at least 3 small business grants throughout the year. Ideally one per quarter after the first quarter. These can be for women, small business owners, Arizona business, etc.

We will also be committing to reading a lot more about business this year. We have both decided to read at least three books, and here are the books on our reading lists:

Accounting for the Numberphobic by Dawn Fotopulos

The Lean Startup by Eric Ries

The E Myth by Michael E Gerber

7 Habits of Highly Effective People by Stephen F. Covey

How to Win Friends and Influence People by Dale Carnegie

Business Adventures by John Brooks

Purple Cow by Seth Godin

Good to Great by Jim Collins

Atlas Shrugged by Ayn Rand

4. Get our finances in check

Our first priority is to organize our expenses and sales/inventory into a working system to be updated and checked monthly. Our system is working at the moment, but it isn’t giving us all the information we want. We want to have a working routine and a new document created by the end of the first quarter to efficiently coun inventory and sales. We will be updating this each quarter so by the end of the year we have a great new system that has been well tested.

Our goal is to have this system in place also to make our state and federal taxes a breeze, and to not wait to the last minute every quarter to do them.

5. Be more visible

By the end of the year, our goal is to be in two marketplaces on a regular basis. We want to be able to depend on (at least!) two sellers in Tucson, or the surrounding area.

We are going to commit to at least two Instagram posts a week. A lot of companies try to post every day. Even though this does raise the traffic to your page- we have found in the past year that it just makes for fewer quality posts. We are going to prioritize quality over quantity.

We will also commit to writing one personal blog post each week and one collaborative. Once we get into the habit of doing this it will be easier to do. Right now we let our lives get in the way of us sitting down and writing about our business journey. However, it is important for us to have something that our followers can either relate to or can learn from.

6. Be more realistic

By 2020 we want to have a reliable paycheck each month for our business. This won’t happen until we get our finances in check, (goal number 4), but our goal is to be profitable this year. We don’t care if it is just a hundred dollars a month- but we want to be able to count on something through our online sales, in-store markets, and other sales.

We are also committing to actually tracking how much we work each week. We aren’t always realistic about how long something takes us, but it is actually really important. We will be tracking our actual working hours through our google calendar that we will be creating with our quarterly and yearly events.

Along with being realistic about our time, we also need to be more straightforward with our business costs. Our goal for the first quarter is to write out all of our expenses and create a baseline monthly budget, and figure out what costs we can cut. We won’t be able to have a reliable paycheck until we know where every penny is coming from and where every penny is going.


What do you think? Do you have any of the same business goals as us? Are you going a completely different direction? We want to hear about it! Let us know in the comments below.