9 Personal 2019 Goals for Mom

I’m not really a resolution type of person, so writing down nine personal goals for the New Year 2019 is a bit of a stretch!  Sure, I say that I am going to do this, not that, and perhaps something else, but I rarely hold myself to that measure.  I’m not sure that it is…

Read More

Business Model update 7-23-18

Later this year, 2018, Pima County will be making some changes to the permitting and licensing of food establishments; in particular, mobile food establishments.  Still looking them over, but the county will be mirroring Maricopa County’s policies.  Here is a link to the basics and I’ll be posting the new Pima County policies as soon…

Read More

Our Start-Up Business Model

A Simple Cookie (ASC) is an Arizona, home-based kitchen, with a somewhat limited range of prepared baked goods that we sell at local farmers’ markets, special events, wholesale to businesses and special orders for individuals.  At this time, we are confined to sell within the state of Arizona, which is one of the parameters of…

Read More

Being "Organic" is not just about the food.

One of the first questions we always get at markets is if our cookies are organic. I really don’t like this question to be honest. I know its cynical, but I’ve often seen that “organic” label that is stamped on fruits and vegetables at the grocery store as a fashionable food trend, or a way…

Read More

In Conversation: The Shoppers

In our first conversation post, we wanted to talk about the visitors to the markets. Below you will see both our takes on what we see at different markets, what we’ve learned from them (and about them), and more! Mom/Laurie:  Considering the fact that I never really liked to go these types of events, or…

Read More

The Farmer’s Market Community

The farmer’s market is a community in of itself with rules, whether spoken or not, to help it thrive and therefore, be successful.  Really just like everyday life!  Follow the rules, everything is good. Our first venture, outside of the antique fair, was quite intimidating.  This particular farmer’s market was a highly successful one, although…

Read More

Why are we Simple?

First things first! We love baking homemade cookies and brownies, along with selling and developing a relationship with our customers, even if it is only for the moment and a single transaction.  Something about real-time, personal interaction with humans, and of course, the non-human, four-pawed kind, is actually pretty special. Many times though, our conversation…

Read More