Getting Back in the Saddle Under Covid-19

Photo of Medella Vina Ranch Sign

Yes, I had to get back in the saddle again, and pony up to the fact that if we’re going to stay in business, we kind of need to sell something. After nearly two months, we had our first (little) market yesterday, Sunday, May 17th! We’ve stayed pretty low during these couple of months for…

Read More

Ready, Set, Off to Market!

It’s all in the life of a small cookie business; plan, plan, plan, bake, and bake some more and finally, off to the market. All of this along with packaging and traveling (early birds catch the worms) can pay off. Weekly markets can really be a ton of work, and no different than selling at…

Read More

4 Things We Learned From Our First Big Order

Last week we had our first big order; and by big order, I mean huge order. We planned, baked, packaged, and delivered one thousand cookies all in under a week. We also both have full-time jobs outside of ASC, and we had a full market as well. So to say the least, it was a…

Read More

‘Organic’ versus ‘Natural’ food Labels

Going off of the theme of my last post on “organic” food labeling, there is another food label that is making quite the impression lately. While it may not be as popular, as hip, or as ubiquitous as “Organic”, it is still just as confusing as a label. The label I’m talking about is the…

Read More

Business Model update 7-23-18

Later this year, 2018, Pima County will be making some changes to the permitting and licensing of food establishments; in particular, mobile food establishments.  Still looking them over, but the county will be mirroring Maricopa County’s policies.  Here is a link to the basics and I’ll be posting the new Pima County policies as soon…

Read More

Being "Organic" is not just about the food.

One of the first questions we always get at markets is if our cookies are organic. I really don’t like this question to be honest. I know its cynical, but I’ve often seen that “organic” label that is stamped on fruits and vegetables at the grocery store as a fashionable food trend, or a way…

Read More

Farmers’ Market Etiquette

This post sounds a little intimidating, or perhaps snobby? Yet, farmers’ markets can actually be a snapshot about people and our society in general.  The good and the not so great!  Most of the time it is a pleasure to be a vendor at a market. People are attending because they want to be there…

Read More

The Farmer’s Market Community

The farmer’s market is a community in of itself with rules, whether spoken or not, to help it thrive and therefore, be successful.  Really just like everyday life!  Follow the rules, everything is good. Our first venture, outside of the antique fair, was quite intimidating.  This particular farmer’s market was a highly successful one, although…

Read More

Why are we Simple?

First things first! We love baking homemade cookies and brownies, along with selling and developing a relationship with our customers, even if it is only for the moment and a single transaction.  Something about real-time, personal interaction with humans, and of course, the non-human, four-pawed kind, is actually pretty special. Many times though, our conversation…

Read More