Why Join a Chamber of Commerce?

logo for U.S. Chamber of Commerce

Recently we have let our membership in our local chamber of commerce lapse. It was completely by accident. We got busy trying to get our business off the ground and spent most of our money, energy and time on our own business. However, over the past couple of weeks, the Director of Business Development for…

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Authenticity is Everything

There is one thing about our business that we stick to, regardless of the circumstances, which is our authenticity.  We want everything from the taste of our cookies to the photos on our social media accounts to be true to what we really are.  The longer we are in this business, the more I find…

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Mom's Review: What Clients Love, by Harry Beckwith

The title of Harry Beckwith‘s What Clients Love intrigued me for any number of reasons; there must be some magic revealed within and it’s supposed to be a ‘field guide’ to growing a business. Perfect! A guide is normally easy to read, or written in layman terms, and should include down-to-earth facts and instructions. All…

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Market Dilemma

Business decisions are sometimes tough.  I believe it’s also pretty darn simple; are we spending more than we’re bringing in?  The hardest part here is remembering that we have to separate the business part from the personal part (coming straight from my favorite movie, You’ve Got Mail)!  And yet, personal is an important part of…

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Instagram, it’s a learning process.

This morning I was groggy. I could barely make myself get out of bed. My cat was calling for his food from the other room, my phone was full of unread emails, and my to-do list was not doing itself. I literally rolled out of my bed, my feet catching their balance before I hit…

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